99% pure A.I.
Always Urban- "Never boring"
99% Street
What if a brand went hunting for art in all the places no one looks?
"Simply Urban" (= "VANS") is a made-up campaign that treats the street like an open-air gallery. No storefronts, no runways just raw walls, broken corners, and the beauty hiding in everyday chaos.
"Simply Urban" (= "VANS") is a made-up campaign that treats the street like an open-air gallery. No storefronts, no runways just raw walls, broken corners, and the beauty hiding in everyday chaos.
It hits with colors that could blind a bat, wide-angle lenses that twist the frame, and off-balance shots that make the city feel fresh, weird, and alive.
This isn’t about showing the city pretty it’s about catching it loud, messy, and full of attitude.
1% = Concept, idea, art direction & edition by me.
