99% pure A.I.
SA- "Define your American Style"
99% style
What if "American style" wasn't just cowboy hats and denim dreams?
This project flips the script and asks: 
what does American style look like when seen from the Latin side of the map?
Define Your American Style is a made-up fashion campaign that mixes cultures, breaks clichés, and lets identity wear the pants.
1% = Concept, idea, art direction & edition by me.

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